Work

I trust what she's #endorsing on Instagram: moderating effects of parasocial interaction and social presence in fashion influencer marketing

Year: 2021

Type: article

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-04-2020-0059

Authors: S. Venus Jin, Ehri Ryu, Aziz Muqaddam

Institutions: Northwestern University in Qatar, Boston College, University of San Diego

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3127583661

FWCI: 17.77

Cites: 69

Cited by: 179

Related to: 10