Work

Determination of Trust and Purchase Decisions: Analysis of Brand Image and Price (marketing Management Literature Review)

Year: 2021

Type: article

Abstract: The purpose of writing a Literature Review Papers is to determine the effect of brand image and price variables on trust and purchase decisions. With qualitative methods and Library Research. The results show that brand image affects on trust, brand image affects on purchasing decision, price affects on trust, price affects on purchasing decision and trust affects on purchasing decisions.

Source: Dinasti International Journal of Management Science

DOI: 10.31933/dijms.v2i3.745

Authors: Wydyanto Wydyanto, Ridho Rafqi Ilhamalimy

Institutions: Universitas Bina Darma, National University of Malaysia, Mercu Buana University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W3130036835

FWCI: 1.838

Cites: 32

Cited by: 9

Related to: 10