Work

Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19: A protection motivation theory approach

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Destination Marketing & Management

DOI: 10.1016/j.jdmm.2021.100564

Author: Raouf Ahmad Rather

Institution: University of Kashmir

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W3131634966

FWCI: 43.7

Cites: 104

Cited by: 357

Related to: 10