Work

The Influence of Seller Reputation and Online Customer Reviews towards Purchase Decisions through Consumer Trust from C2C E-Commerce Platform Users in Medan, North Sumatera, Indonesia

Year: 2021

Type: article

Study design: Observational Study

DOI: 10.52403/ijrr.20210255

Authors: Ami Natuz Zahara, Endang Sulistya Rini, Beby Karina Fawzeea Sembiring

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3131672486

FWCI: 3.677

Cites:

Cited by: 21

Related to: 10