Work

The Relationship Between Social Media Communication and Word of Mouth Inside Brand Image and Purchase Intention

Year: 2021

Type: article

Study design: Observational Study

Authors: Melani Widyawati Sidharta, Tantri Yanuar Rahmat Syah, Agusdini Banun Saptaningsih

Institutions: Universitas Esa Unggul, Kementerian Kesehatan Republik Indonesia

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3132236429

FWCI: 2.185

Cites: 15

Cited by: 17

Related to: 10