Work

The Effect of E-wom Source Credibility on Purchase Intentions With Consumer Involvement as a Moderating Variable

Year: 2020

Type: article

Source: ICORE

Authors: Alan Rusdiana, Agus Suroso, Lusi Suwandari

Institution: Jenderal Soedirman University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3133903506

FWCI: 0.629

Cites: 26

Cited by: 8

Related to: 10