Work

Customer engagement and purchase intention in live-streaming digital marketing platforms

Year: 2021

Type: article

Study design: Observational Study

Source: Service Industries Journal

DOI: 10.1080/02642069.2021.1905798

Authors: Prince Clement Addo, Jiaming Fang, Andy Ohemeng Asare, Nora Bakabbey Kulbo

Institutions: University of Electronic Science and Technology of China, University of Skills Training and Entrepreneurial Development, George Brown College

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3147971674

FWCI: 29.3

Cites: 76

Cited by: 283

Related to: 10