Work

Strategic Brand Management

Year: 2018

Type: book

Source: Oxford University Press eBooks

DOI: 10.1093/hebz/9780198797807.001.0001

Authors: Richard Rosenbaum-Elliott, Larry Percy, Simon Pervan

Institution: Copenhagen Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3147994929

FWCI: 16.73

Cites:

Cited by: 201

Related to: 10