Work

New Film Website Promotion and Box Office Performance

Year: 2000

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-40-1-2-55-64

Author: Fred Zufryden

Institution: University of Southern California

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2335800166

FWCI: 4.597

Cites: 22

Cited by: 100

Related to: 10