Work

The role of social media marketing and dark social in enhancing brand trust and attracting international students to Irish universities

Year: 2020

Type: dissertation

Source: eSource (Dublin Business School)

Author: Vaibhavi Sanghvi

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W3158511049

Cites: 91

Cited by: 1

Related to: 10