Work

Effect of Customer Characteristics, Content Characteristics and Source Credibility on Customer Response: Developing A Conceptual Model for The Tourism Industry

Year: 2020

Type: article

Source: DergiPark (Istanbul University)

Authors: Neha Zaidi, Vandana Ahuja, Mohammed Naved Khan

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3158965975

FWCI: 0.419

Cites: 74

Cited by: 3

Related to: 10