Work

Twitter users as gatekeepers of electronic word-of-mouth surrounding theatrical releases

Year: 2013

Type: dissertation

Author: Stephanie A. Stevens

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3162802105

Cites: 40

Cited by:

Related to: 10