Work

Consumer confusion: a systematic review and research directions

Year: 2021

Type: review

Study design: Systematic Review

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-03-2020-3705

Authors: Vishakha Chauhan, Mahim Sagar

Institution: Indian Institute of Technology Delhi

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3168652459

FWCI: 1.078

Cites: 79

Cited by: 43

Related to: 10