Work

Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-04-2020-0072

Authors: Mazzini Muda, Muhammad Iskandar Hamzah

Institutions: Universiti Teknologi MARA System, Universiti Teknologi MARA

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3170157520

FWCI: 26.94

Cites: 89

Cited by: 272

Related to: 10