Work

The Online Viral Effects on the Sales in the Movie Industry : Analyzing the Roles of Twitter and Internet Portal in Provoking WOM Effect

Year: 2011

Type: article

Source: 한국경영정보학회 학술대회

Authors: Juyoon Lee, Insoo Son, Dongwon Lee

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3172492930

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