Work

A review of research on neuromarketing using content analysis: key approaches and new avenues

Year: 2021

Type: article

Source: Cognitive Neurodynamics

DOI: 10.1007/s11571-021-09693-y

Authors: Lorena Robaina-Calderín, Josefa D. Martín-Santana

Institution: Universidad de Las Palmas de Gran Canaria

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

Funders: Agencia Canaria de Investigación, Innovación y Sociedad de la Información, European Social Fund

Award: G2426432956

OpenAlex ID: W3174197972

FWCI: 4.14

Cites: 73

Cited by: 31

Related to: 10