Work

Fun In A Trustworthy Environment? The Effects Of Message Source Credibility And Message Appeal On EWOM Responses In Facebook

Year: 2014

Type: conference-paper

Study design: Observational Study

Source: Journal of the Association for Information Systems

Authors: Yiu Chi Yan, Honglei Li, Eric W.K. See-To

Institutions: Hong Kong Polytechnic University, Northumbria University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W317714577

FWCI: 1.878

Cites: 65

Cited by: 3

Related to: 10