Work

Beyond Shopping: The Motivations and Experience of Live Stream Shopping Viewers

Year: 2021

Type: conference-paper

Study design: Observational Study

Source: International Conference on Quality of Multimedia Experience (QoMEX)

DOI: 10.1109/qomex51781.2021.9465387

Authors: Xiaoxing Liu, Sung H. Kim

Institution: Adelphi University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3177762190

FWCI: 7.157

Cites: 40

Cited by: 24

Related to: 10