Work

The Impact of Promotion and Price Perception on Buying Decision and Repurchase Intention Through Online Shopping

Year: 2021

Type: conference-paper

Study design: Observational Study

Source: Lecture notes in networks and systems

DOI: 10.1007/978-3-030-77445-5_21

Author: Dam Tri Cuong

Institution: Industrial University of Ho Chi Minh City

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3184686307

FWCI: 6.884

Cites: 33

Cited by: 13

Related to: 10