Work

Customer Engagement on Social Media: Effects of Topic Relevance and User Popularity on Managerial Response.

Year: 2021

Type: article

Source: Journal of the Association for Information Systems

Authors: Wenjie Fan, Wei Fan, Yanqing Lin

Institution: Aalto University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3184752076

FWCI:

Cites:

Cited by:

Related to: 9