Work

Online purchase intention in Chinese social commerce platforms: Being emotional or rational?

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2021.102669

Authors: Umair Akram, Muhammad Junaid, Abaid Ullah Zafar, Zhiwen Li, Mingyue Fan

Institutions: Jiangsu University, COMSATS University Islamabad, Shenzhen University, Lusíada University of Lisbon, Shenzhen Audencia Financial Technology Institute

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3184909110

FWCI: 29.84

Cites: 114

Cited by: 295

Related to: 10