Year: 2020
Type: article
Abstract: The reasearch is to analyze the consumption behavior of students of the Department Development Economics batch 2018 Universitas Negeri Malang who used e-wallet type linkaja and was conducted by using qualitative approach of phenomenology, since researcher analyzed deeply of the use e-wallet in shaping the consumption behavior of students. Research informants was active students majoring in Development Economics batch 2018. The results showed that, overall the use of e-wallet linkaja by students formed rational consumption behavior. The results of the study were reviewed from the intensity of e-wallet use, TAM acceptance, student consumption strategies in terms of financial management, consumption decision making and rational consumption activity of students.
Institution: State University of Malang
Language: English
Subfield: Marketing
Domain: Social Sciences
SDG: Quality education
Open Access status: gold
Estimated APC paid: $16
OpenAlex ID: W3193581275