Work

The Effect of Customer Engagement on Customer Equity and Repurchase Intention in Mobile Shopping Applications

Year: 2021

Type: article

Study design: Observational Study

Author: Astri Megatari

Institution: University of Indonesia

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3193896441

FWCI: 0.486

Cites: 22

Cited by: 5

Related to: 10