Work

How the live streaming commerce viewers process the persuasive message: An ELM perspective and the moderating effect of mindfulness

Year: 2021

Type: article

Study design: Observational Study

Source: Electronic Commerce Research and Applications

DOI: 10.1016/j.elerap.2021.101087

Authors: Xiayuan Gao, Xiao-Yu Xu, Syed Muhammad Usman Tayyab, Qi Li

Institutions: Xi'an Jiaotong University, McGill University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3195556436

FWCI: 28.82

Cites: 102

Cited by: 312

Related to: 10