Work

The consumer decision journey: A literature review of the foundational models and theories and a future perspective

Year: 2021

Type: article

Source: Technological Forecasting and Social Change

DOI: 10.1016/j.techfore.2021.121117

Authors: Susana Santos, Helena Martins Gonçalves

Institution: University of Lisbon

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funders: Universidade de Lisboa, Fundação para a Ciência e a Tecnologia

Award: CSG - Investigação em Ciências Sociais e Gestão

OpenAlex ID: W3196010490

FWCI: 8.043

Cites: 112

Cited by: 85

Related to: 10