Work

Food delivery application user segmentation in the mobile marketing world in China

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of the Asia Pacific Economy

DOI: 10.1080/13547860.2021.1969839

Authors: Jun (Justin) Li, Mark A. Bonn, Juan Wang, Meehee Cho

Institutions: South China Normal University, Southern Marine Science and Engineering Guangdong Laboratory (Zhuhai), Florida State University, Mahsa University, Kyung Hee University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Guangdong Office of Philosophy and Social Science

OpenAlex ID: W3196829795

FWCI: 2.07

Cites: 51

Cited by: 16

Related to: 10