Work

The Effect of Convenience and Trust on Online Purchasing Decision (on Blibli Platform)

Year: 2021

Type: article

Abstract: The rapid development of business is supported by advancement in information technology media so that electronic commerce (e-commerce) comes to the ground such as Tokopedia, Bukalapak, Blibli, Lazada Shopee and JD.ID. This study analyzed and discussed the effect of convenience and trust on online purchasing decision on Blibli platform. The data processing in this study was done by using multiple linear regression with non-probabilty sampling technique used was judgmental sampling on a sample of 100 respondents. The results of this study indicated that convenience did not have significant effect on purchasing decision on Blibli website and trust has a significant and positive effect on purchasing decision on Blibli website.

Source: Journal of Business Management Review

DOI: 10.47153/jbmr28.1862021

Authors: Wahyu Abdurrahman Rasidi Rasidi, Monika Tiarawati

Institution: Universitas Negeri Surabaya

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $16

OpenAlex ID: W3196879735

FWCI: 1.956

Cites: 26

Cited by: 19

Related to: 10