Work

Analyzing the Effectiveness of Strategic Marketing Contents on Customer Brand Engagement (CBE): A Comparative Perspective of Generation Y and Generation Z Consumers

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Legal Ethical and Regulatory Issues

Author: Aqsa Siddiqui Muhammad Akib Warraich

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3199999561

FWCI: 0.162

Cites: 61

Cited by: 2

Related to: 10