Work

Neuropsychological responses of consumers to promotion strategies and the decision to buy sports products

Year: 2021

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-01-2021-0026

Authors: Behzad Izadi, Ali Ghaedi, Mohammadreza Ghasemian

Institutions: University of Kurdistan, Imam Ali University, Allameh Tabataba'i University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W3200529014

FWCI: 1.838

Cites: 70

Cited by: 13

Related to: 10