Work

Developing a multi‐dimensional product evaluation scale

Year: 2021

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.21594

Authors: Saeed Tajdini, Edward Ramirez, Gary L. Frankwick

Institutions: Indiana University Southeast, The University of Texas at El Paso

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3200748798

FWCI: 0.326

Cites: 118

Cited by: 11

Related to: 10