Work

The influence of Social Media Marketingon Consumer Buying Decision through Brand Image in the Fashion Apparel Brands

Year: 2021

Type: article

Study design: Observational Study

Source: NEW ARCH-INTERNATIONAL JOURNAL OF CONTEMPORARY ARCHITECTURE

Authors: Abdul Basit, Adeline Lum Wai Yee, Sharmila Sethumadhavan, Indra Devi Rajamanoharan

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3203590343

FWCI:

Cites: 37

Cited by: 1

Related to: 10