Work

Celebrities as Brands: Exploring the Role of Celebrities in Marketing and Advertising

Year: 2011

Type: article

Author: Christine M. Kowalczyk

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3203780402

FWCI:

Cites: 74

Cited by: 1

Related to: 10