Work

Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2021.102786

Authors: Yuanyuan Guo, Kexin Zhang, Chaoyou Wang

Institutions: Dalian Maritime University, Southwestern University of Finance and Economics, Dongbei University of Finance and Economics

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3205350297

FWCI: 35.32

Cites: 101

Cited by: 399

Related to: 10