“Right” on the day: How the timing of date‐specific promotions influences consumer responses
Year: 2021
Type: article
Source: Psychology and Marketing
DOI: 10.1002/mar.21607
Authors: Huixin Deng, Liyin Jin, Qian Xu
Institution: Fudan University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W3206675408