Work

Influences of Advertisement on Buying Behaviour

Year: 2021

Type: article

Abstract: In this era of advanced technology, sellers are provided with different methods, platforms, and designs to prepare their advertisements. This study examines the ways advertisement influences consumer buying behavior in Malaysia and India. A total of 100 responses were collected from surveys to 51 Malaysian respondents and 49 Indian respondents from universities’ groups, personal friends, and families. The findings indicate that advertising is highly persuasive. Also, we identify that social media ad achieve the most affecting advertising channels. We have also identified the difference of view about the influences of advertisement before and after the pandemic.

Source: International Journal of Accounting & Finance in Asia Pasific

DOI: 10.32535/ijafap.v4i3.1202

Authors: A.A. Gde Satia Utama, Rajesh Kumar Nair, Wan En Cheng, Daisy Mui Hung Kee, ZeXian Chen, Min Ru Cheng, ZiHang Cheng, Shruti Talesara

Institutions: Universitas Airlangga, Universiti Sains Malaysia

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W3209393457

FWCI: 0.972

Cites:

Cited by: 7

Related to: 10