Work

Development of empirically-based customer-derived positioning taxonomy for FMCG sector in the Indian emerging market

Year: 2021

Type: article

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-11-2020-1257

Authors: Natasha Saqib, Ali M. Shah

Institutions: University of Kashmir, Islamic University of Science and Technology

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3211070036

FWCI: 1.149

Cites: 88

Cited by: 7

Related to: 10