Work

Influencer Marketing’s effect on purchasing decisions in the health & fitness industry from the perspective of a millennial

Year: 2021

Type: dissertation

Study design: Observational Study

Source: eSource (Dublin Business School)

Author: William R. Synnott

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W3213656669

Cites: 29

Cited by: 1

Related to: 10