Work

The Role of Free Wireless Fidelity (wi-fi) Service, Food Quality, and Servicescape Toward Customer Satisfaction

Year: 2019

Type: article

Abstract: ABSTRACT Culinary tourism is still one of the people's choices in Indonesia. Many culinary businesses field requires competitive strategies to get an edge. The purpose of this study was to examine the effect of Free Wireless Fidelity (Wifi) services, Food Quality and ServiceScape toward Customer Satisfaction. This research was conducted in 4 cafes in Madiun with a sample of 125 respondents. We use multiple regression statistical analyses were performed in this study. The research indicates that the Free Wireless Fidelity (Wi-Fi) Service and Servicescape have a positive influence on Customer Satisfaction. While food quality has no effect on customer satisfaction in Madiun Cafe. Consumers prefer the service and atmosphere provided rather than the type of food offered by the café. so that it can be considered by businesses to determine marketing strategies to satisfy consumers.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.8107062

Author: Rizal Ula Ananta Fauzi

Institution: Universitas PGRI Madiun

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3214520520

FWCI: 2.297

Cites: 14

Cited by: 9

Related to: 10