Work

Personality Characteristics of Purchasers

Year: 1960

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1960.12519602

Author: Arthur Koponen

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3215346136

FWCI:

Cites:

Cited by: 70

Related to: 10