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أهمية ممارسة التسويق عبر الكلمة المنطوقة (wom) في التأثير على السلوك الشرائي للمستهلك الجزائري

Year: 2021

Type: article

Study design: Observational Study

Source: Roa Iktissadia Review

Author: Hakim Bendjeroua

Institution: University of Ouargla

Language: Arabic

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3216634124

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