Work

Das Informationsverhalten des Konsumenten und seine Konsequenzen für das Marketing

Year: 1986

Type: book-chapter

Source: Physica-Verlag eBooks

DOI: 10.1007/978-3-642-93621-0_6

Authors: Wolfgang Fritz, Michael Thiess

Language: German

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W33209894

FWCI:

Cites: 56

Cited by: 11

Related to: 10