Work

The impact of web design on e-branding

Year: 2003

Type: article

Abstract: This paper examines how properly designed web sites support e-branding as well as convey product information to potential customers as a substitute for buyers' own information gathering activities. Design guidelines to support e-branding are provided. Afterwards, survey results from online consumers are reported followed by future research issues.

Source: RIT Scholar Works (Rochester Institute of Technology)

Authors: Jack Cook, Honghua Chen, Suryanand Chintalapudi

Institution: Rochester Institute of Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W353381710

FWCI:

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Related to: 10