Work

Exploring Heuristic Cues for Consumer Perceptions of Online Reviews Helpfulness: the Case of Yelp.com

Year: 2014

Type: article

Source: Journal of the Association for Information Systems

Authors: Guopeng Yin, Wei Li, Wei Xu, Minder Chen

Institutions: University of International Business and Economics, Renmin University of China

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Institute of Environmental Health Sciences

Award: Harvard Chan School NIEHS Center for Environmental Health

OpenAlex ID: W35368800

FWCI: 5.023

Cites: 50

Cited by: 29

Related to: 10