Work

Social Media as a Channel of Communication with Customers in the Hospitality Industry

Year: 2014

Type: dissertation

Abstract: How can social media be used as a communication channel between hospitality providers and customers, in synergy with other channels? A study for VierVakantie®, a camping startup in the Netherlands

Source: Research Repository (Delft University of Technology)

Author: A.C. Surdu

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funder: Technische Universiteit Delft

OpenAlex ID: W362384850

Cites: 35

Cited by:

Related to: 10