Work

Exploring the Factors Influencing the Usage Intention of Facebook Fan Page – A Preliminary Study

Year: 2013

Type: conference-paper

Study design: Observational Study

Source: Americas Conference on Information Systems

Author: Shu‐Ming Wang

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W38159241

FWCI: 3.681

Cites: 20

Cited by: 9

Related to: 10