Work

Consumer behavior : marketing strategy perspectives

Year: 1987

Type: article

Authors: J. Paul Peter, Jerry C. Olson

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W387639783

FWCI: 19.85

Cites:

Cited by: 209

Related to: 10