Work

Customer Journeys on Online Purchase: Search Engine, Social Media, and Third-party Advertising

Year: 2014

Type: article

Source: Journal of the Association for Information Systems

Authors: Wenjing Duan, Jie Zhang

Institution: George Washington University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W394054592

FWCI:

Cites: 34

Cited by: 1

Related to: 10