Work

Emotions, Advertising and Consumer Choice

Year: 2007

Type: article

Authors: Flemming Hansen, Sverre Riis Christensen, Steen Lundsteen

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W408559686

FWCI: 12.99

Cites:

Cited by: 56

Related to: 10