Work

The Effects of Mobile Targeting

Year: 2013

Type: conference-paper

Source: International Conference on Information Systems

Authors: Xueming Luo, Michelle Andrews, Zheng Fang, Chee Wei Phang

Institutions: Temple University, Emory University, Sichuan University, Fudan University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W410924733

FWCI:

Cites: 48

Cited by: 1

Related to: 10