Work

The added value of neuromarketing tools in the area of marketing research

Year: 2014

Type: dissertation

Author: Willem Kottier

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W41474378

Cites: 35

Cited by: 7

Related to: 10